Search Engine Optimisation in 2023

My approach to SEO has matured in 2023. I still gets hits from those that are looking for SEO services in my area.

The use of the Google tools - Conscentrating on Organic search results and checking to see if key pages are in the Google index.

Artificial Intelligence

As this develops the need for accurate facts to be found by search engines is of paramount importance. Clever tricks peformed by SEO companies to boost their rankings at the expense of proper data will not help.

Current Content

Many searches are made to find out what the current situation on a subject is. Therefore the dates of the content are important.
Searches for "SEO Services in my area in 2023" would be an example. Although such a search is unlikely to result in a click through to my pages. The recognition that this is the case needs to be understood.